Today in AI news and how comms pros should think and talk about it....

1. DeepSeek has emerged as a major disruptive force in AI: The Chinese company's breakthrough has demonstrated an ability to achieve high capabilities at significantly lower costs than US competitors, prompting defensive responses from industry leaders like Sam Altman and causing concern among US policymakers and security officials.

2. The race for AI dominance is intensifying globally: While China shows strength through DeepSeek, India is accelerating its AI development with government backing for 18 foundational AI projects, and Europe is implementing the first comprehensive AI regulations through the EU AI Act, which takes effect in February with potential fines up to 7% of global revenue.

3. Major US technology companies are doubling down on AI infrastructure investments: Despite DeepSeek's cost-efficient approach, OpenAI is in talks for a massive funding round that could value up to $340 billion, with SoftBank potentially investing $25 billion. Microsoft and Meta also defend their substantial AI investments as necessary for maintaining competitiveness.

4. Trust in Big Tech is eroding among key demographics, particularly teenagers: A Common Sense Media report reveals that most US teens have lost faith in technology companies, with nearly half expressing little to no trust in these companies' ability to make responsible decisions about AI implementation.

5. AI is rapidly moving mainstream commercial application: There will be an unprecedented focus on AI in Super Bowl advertising, where 30-second spots costing $8 million will feature AI-focused content, signaling AI's transition from a technical novelty to a core business driver across industries.

Pro tip: Make sure you have a professional with expertise in geopolitical communications on your team. Such a pro will help you navigate geopolitical challenges related to your business objectives and confidently speak about this environment.

Caracal is here to help.

Enjoy the ride + plan accordingly.

-Marc