As you think about your 2018 marketing efforts, take a page from the WeWork merger of Meetup playbook.

Today it was announced WeWork intends to buy Meetup for the sole purpose of getting more people to interact with WeWork via education, experience, and entertainment (The Three Es) - all in an effort to see the WeWork brand as a clubhouse for entrepreneurs and enthusiasts.

The big idea going forward = every retail, service, and consumer goods company with an office, conference room, store or open warehouse should learn from this - getting people to interact with your brand involves The Three Es coupled with off-hour engagement and maximizing your assets.

- Marc A. Ross