This quote is the first thing Errol Gerson says to his students at the start of each semester.

Gerson has been teaching entrepreneurship, leadership, and business management at Art Center in Pasadena, California, for the past 45 years.

Gerson's challenge from the start is to change the way his students look at things using a tool he calls 'reframing' or merely seeing things differently.

He intends to force a test of his student's paradigms as a means to foster learning.

This test is essential because as we know, learning always comes from our ability to reevaluate, reexamine, and rethink.

This reframing fosters options for you to grow and learn, but only if you choose to do so.

It's up to you.

Caracal wants to work with you and help you change the way you look at things - namely your communications.

Caracal believes expertise matched by high-frequency behavioral communications has the power to create new opportunities for commerce and culture.

The Caracal Five-Step Thought Leader Audit is an ideal tool to properly analyze your communications and content as well as create a foundation and process for ongoing success.

To win in today's dynamic advocacy marketplace shaped by numerous constituencies, consumers, and candidates, Caracal helps leaders create compelling communications, focused content, and winning advocacy.

By developing a proper strategy, utilizing winning tactics, organizing effectively, speaking consistently, and sharing know-how, global policy experts can inspire, influence, and initiate action.

At the heart of this success is conducting an audit of your existing assets, reviewing your tools, and exploring tactics to move your communications efforts forward.

Winning communications happen when an organization or business leader is trusted, provides high-quality insights, and where policies reflect shared values.

-Marc

Marc A. Ross is a globalization strategist and communications advisor working at the intersection of globalization, disruption, and politics. Ross is the founder of Caracal.