According to the UN, the number of people on the planet aged 60 or older will double by 2050, to nearly 2.1 billion.

Japan is experiencing an aging population, with 28% of its population already aged 65 or older.

Dr. Florian Kohlbacher, an expert on advertising to older people, tells Contagious why brands fail to recognize the potential of silver markets and how they can mend their ways.

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