Here are 15 steps to get you going:

1. Tell > Sell

2. The audience knows - you can't fake it

3. What if it works?

4. Know the business model

5. There is no perfect time to start

6. Busy is a decision

7. Start at the end

8. Do you want to be a queen or a queen maker?

9. Form a habit

10. Be a professional

11. Surprise yourself

12. Rational behavior is rare

13. Be an expert in being curious

14. SNL is live at 11:30 pm regardless if it is ready or not

15. Cause > Campaign

If you want - you can send me your response to any of the tidbits listed above and I am happy to critique your answer.

-Marc

Marc A. Ross is the founder of Caracal Global and specializes in thought leader strategy and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.