Havas finds that consumers will reward brands who want to make the world a better place and who reflect their values. Consumers are using their buying power to make a stand!

There’s no question – brand activism will become a part of a brand’s strategy.

Top 10 Meaningful Brands of 2019:

1. Google

2. PayPal

3. Mercedes-Benz

4. WhatsApp

5. YouTube

6. Johnson & Johnson

7. Gillette

8. BMW

9. Microsoft

10. Danone