Caracal | Communications for Geopolitics

View Original

Tokyo 2020 Summer Games and brand Japan

Nearly all of the 2020 Olympics venues are ready. The ¥157bn (€1.3bn) national stadium opened to the public in December and the ¥20.5bn (€169m) Ariake gymnastics center and ¥7bn (€57m) Ariake arena have been completed, along with the venues for archery, hockey, and canoeing. 

Meanwhile, the ¥56.7bn (€467m) Tokyo aquatics center is little more than a month away from being finished.

Japan views the Olympics as a chance to upgrade its infrastructure and bask in the limelight – a rare marketing opportunity for brand Japan.