1. That is not me = death, destruction, chaos, war, poverty

2. That could be me = aspiration, yearning, wish, fantasy, ambition

3. That is me = confirmation, agreement, like-minded, proof, corroboration

Some news outlets use equal parts of one, two, and three

Some news outlets use only one, two, or three.

All news outlets want more me.

-Marc | Founder @ Caracal