Getting back to its roots, Barstool Sports is betting on betting in a big way. 

Initially started as a rag that offered gambling advertisements, but once SCOTUS decided that the Professional and Amateur Sports Protection Act was unconstitutional, Barstool used the repeal to bolster its sports betting content and gain further recognition in the gaming industry.

Plus the appetite for sports betting only continues to grow as twenty states and DC have passed legislation allowing legal sports betting, with more states likely to follow.

So on paper, Penn National Gaming’s acquisition of a minority stake of Barstool Sports at a $450 million valuation makes sense.

Front Office Sports reports, over the years, Barstool has collaborated with other sports gambling entities like FanDuel, MGM, PointsBet, and DraftKings, but as the company sought a new owner, its unique audience of fans and bettors made the company an ideal target for Penn National Gaming. Barstool has 66 million unique monthly visitors, the majority falling in the 18-to-34 age range.

Dave Portnoy, Barstool founder, University of Michigan graduate, and satirical sports personality, or El Presidente as he's referred to by Stoolies predicts: “We are going to become the biggest gambling company in the country.”

The best brands in the world operate seamlessly online and offline.

With this new relationship, Barstool is in a unique position to marry media with online and retail sports betting, coupled with restaurants and hotels, merchandise, and experiences.