With three packages to choose from, these training sessions by Caracal provide the strategy and tactics needed to help you upgrade your media skills in the fast-changing global business environment.

Session One: Nailing the basics tactics + mindset

+ Messaging techniques
+ Simplifying talking points – being concise and informative
+ Pivoting or bridging away from unwanted or difficult questions
+ Handling an ambush phone call or unexpected question during an interview

Session Two: Going live

+ Video + television + radio + podcast training
+ On camera and interview role-playing
+ Lighting and studio layouts

Session Three: Media trends + tendencies

+ Ideas for working with and engaging top media outlets (New York Times, Wall Street Journal, Financial Times, CNBC, CNN)
+ Overview of the tendencies of media outlets, anchors, reporters, and columnists
+ Taking advantage of inflection points
+ Thinking like a journalist