DDB’s regional chief creative officer Damon Stapleton outlines his own unique laws of the advertising world.

1. Nobody cares about advertising.

2. If no-one notices your advertising, everything else is academic.

3. Faith is not just a song by George Michael.

4. Would you sit next to you at a dinner party?

5. You will never see a statue of a committee.

6. Ideas are like goldfish. Easy to kill.

7. Never put truffle oil in the microwave.

8. You can’t handle the truth.

9. Jargon. Latin for bullsh*t.

10. Focus on the picture, not the frame.

11. Have fun underwater.

Full post - here.