Is Instagram's TikTok rival Reels the next big thing for brands?

Whether Reels will reach a whole new Instagram audience remains to be seen; it certainly could become a powerful feature that engages current users and refreshes the platform as a whole. But I doubt we will ever be able to consider it a true ‘replacement’ for TikTok - as the quirky, unique creators with their own language look for organic ways to connect with their audience, rather than pay to play.

For marketers, this means the platform is as important and as powerful as ever - so I’d suggest learning how to be a brand that works on TikTok, rather than relying on the Instagram alternative.

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