Ford Motor Co. is capitalizing on the intense fandom surrounding the recently revived Bronco SUV in a podcast called “Bring Back Bronco.” The biweekly series, produced by podcast agency Pacific Content in conjunction with GTB, takes a journalistic approach to storytelling about Bronco, touching on everything from the birth of the iconic SUV and its life until it was canceled in 1996, including the notorious police chase in 1994 involving OJ Simpson. 

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