Researchers typically look to past crises for forward-looking lessons that can help ameliorate the damage of the next crisis, but the global pandemic of COVID-19 is different. It is not a regional crisis, as was the case for Hurricane Katrina, which shut down the economies of southern Louisiana and much of the Gulf of Mexico coast for months. Nor is it a purely financial one, such as the 2008–09 global financial crisis. COVID-19 is the worst combination possible, disaster plus economic crisis, and it is worldwide. With its shelter-in-place and social-distancing mandates, it is fundamentally changing key business relationships.

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