"You certainly don't want to be put in the position of having to choose between human rights like morality versus being able to do your job." -- American skier Mikaela Shiffrin, a two-time Olympic gold medalist, spelled out the dilemma for athletes in a recent interview on CNN.

Regardless if an official boycott takes place, endless questions about China's worthiness to host the Winter Games will be present for the next eight months.

For communications executives, having the intelligence and confidence to speak on this growing story will be critical for business and public affairs success.

The best-prepared communications executives will be armed with actionable insights, media trend-spotting, and senior executive advisory.

If you agree, check out Caracals’ China Communications Intelligence service - click here.