Caracal | Communications for Geopolitics

View Original

Communications consistency | How to

For communications consistency, ask yourself these three questions:

Can you form a communications habit with your audience?

Can you create an environment where they expect, demand, and need your communications?

Can you create communications that is easy to make, edit, scale, and send and manageable for you and your team?

The next step for communications consistency is developing and then executing a predictable editorial calendar that takes advantage of the following:

+ Calendar happenings like Halloween

+ Cultural activities like SXSW

+ Well-known engagements like the Monaco Grand Prix

+ Natural inflection points like the start of summer

Once you have a predictable editorial calendar, it will increase your ability to create habit-forming and demanded communications which is manageable for you and your team.

If you need help with you communications consistency, Caracal is here to help.

Enjoy the ride + plan accordingly.

-Marc