Three steps, with a possible fourth step.

Ask "TAD" what questions:

Therefore what?

Achieve what?

Demand what?

Ask "WWWW" questions to sort out your audience(s):

Who?

What?

Where?

When?

Execute the E-STOCK Framework™:

Event: What is the event, and what is the context of the communications effort?

Strategy: What are you setting out to win/achieve?

Tactics: What tools will you use to win/achieve?

Organization: Who and what do you need to win/achieve?

Consistency: What is the editorial calendar and cadence?

Know-how: What unique knowledge and insights will you share?

That's it.

Happy communications.

Need more help?

Next up.

ITK Summer School session: Communications: How the Media, Journalists, Bloggers, and Social Media Cover Globalization.

Next Tuesday - July 25, 2023, @ 9:00 am (NYC).

Online live or on-demand.

45 minutes.

Class is in session.

Book your spot here.