Ask "TAD" what questions:

Therefore what?

Achieve what?

Demand what?

Ask "WWWW" questions to sort out your audience(s):

Who?

What?

Where?

When?

Execute the STOCK Framework:

Strategy: What are you setting out to win/achieve?

Tactics: What tools will you use to win/achieve?

Organization: Who and what do you need to win/achieve?

Consistency: What is the editorial calendar and cadence?

Know-how: What unique knowledge and insights will you share?

That's it.

Happy communications.