On this episode of ITK Radio, a conversation with John Hall.

John is one of the premier online fundraising and lead generation experts in America.

He's collected over 48 million individual contributions and raised over $1.5 billion.

John has consulted for Presidential campaigns, international charitable organizations, national political committees, and dozens of senatorial, gubernatorial, and congressional campaigns.

You can find John on LinkedIn here.

Insights + Ideas:

+ The benefits of working on a campaign to understand the life cycle of a candidate and how to ask voters to vote for your campaign

+ Campaign work forces you to work and think fast

+ How a fundraiser gets hired by a campaign and a candidate

+ The care and feeding of donors and keeping them happy

+ Developing the fundraising effort and the differences between presidential, senatorial, gubernatorial, and congressional campaigns

+ Candidate fundraising is more personality-driven

+ Answering what a fundraising strategy does

+ The power of Drudge News to drive fundraising messaging

+ You can see the results of your fundraising pitch in minutes

+ How low-dollar fundraising has changed American politics

+ The fundraising gap between Democrats and Republicans

+ AI will change donor prospecting and the ability to find new donors

+ Competition to get and keep a donor's attention