The best communicators embrace the E-STOCK framework:

E-STOCK = Event, Strategy, Tactics, Organization, Consistency, and Know-how.

E | What is the event - the context of the communications effort?

S | What is the strategy - what are you trying to achieve?

T | What tactics or tools will you use to best communicate to your audience?

O | What are the organizational requirements, staff, and systems needed to best communicate to your audience?

C | What is the cadence and pace of your communications - what will you do daily, weekly, monthly, quarterly, and annually?

K | What expertise and know-how can you share that no one else can - what makes your communications unique?