The United States AI regulatory environment for 2025

Based on three policy presentations I attended this week from the Center for Security and Emerging Technology (CSET), Cooley, and the Federalist Society, I expect significant shifts in the United States AI regulatory environment by 2025.

Key themes will emerge around national competitiveness, reduced regulatory burden, and strategic technology competition with China.

Here are the highlights:

Inside the Beltway…

Innovation-first policy approach: With Trump 2.0, a fundamental shift in AI policy direction is emerging, with innovation as the central "north star" principle. This pivot represents a deliberate departure from the Biden administration's earlier cautious stance and the EU's comprehensive regulatory framework.

The preference for using "advanced computation" terminology over "AI" suggests a deliberate reframing of the technological landscape, potentially to avoid the regulatory and political baggage associated with the broader AI term. This semantic shift could signal a more technically oriented and innovation-friendly policy framework.

China competition and global positioning: Trump 2.0 and new Congressional leaders are intensely focused on technological competition with China while actively resisting European-style regulatory frameworks. This dual approach suggests a deliberate positioning of US policy to maintain competitive advantages in the global AI race. 

Legislative and executive implementation: Unified GOP government control could accelerate policy implementation, though the Senate's 60-vote filibuster threshold ensures that major legislation will still require bipartisan compromise. The expected repeal of Biden's AI Executive Order will signal a dramatic shift in federal AI governance. The first 100-200 days appear critical, particularly regarding budget reconciliation processes that could reshape R&D funding and tax policy.

Tech industry regulation and reform: Under the leadership of new FCC Chairman Brendan Carr, a significant shift in tech industry oversight will emerge, centered on Section 230 reform. While scrutiny of major tech companies continues, the focus is pivoting from market power concerns to content moderation and perceived censorship issues. This evolution suggests a potentially differentiated regulatory approach between large "Big Tech" firms and “Little Tech” -  smaller technology companies, leading to more nuanced oversight frameworks.

Corporate landscape and competition policy: The technology sector appears poised for increased merger and acquisition activity, even as antitrust scrutiny of major tech companies continues. This seemingly paradoxical approach suggests a nuanced policy environment that may encourage market consolidation among smaller players while maintaining vigilance over Big Tech's market influence. The "techlash" against Big Tech continues with potentially different enforcement priorities around content moderation and perceived censorship issues.

Digital safety and intellectual property protection: In 2025, expect a significant focus on protecting individuals and creative industries. This includes efforts to combat deepfakes, enhance child safety in digital spaces, and strengthen intellectual property protections for creative industries affected by AI technologies. These initiatives reflect an understanding that AI advancement must be balanced with protecting societal interests and existing creative rights, even as technology evolves rapidly.

Federalism and regulatory complexity: State-level AI regulation continues to evolve independently of federal policy, creating a complex business compliance landscape. This growing patchwork of state regulations presents practical challenges for companies operating across multiple jurisdictions while potentially providing advocates of safe AI a venue to slow the acceleration of advanced and frontier AI models.

In the world…

International standards and guardrails: Despite America’s emphasis on domestic innovation and competition with China, the need for international cooperation through multilateral AI summits is acknowledged. This suggests a nuanced approach that balances aggressive technological advancement with recognizing that specific global standards and guardrails are necessary for stable technological development and deployment. The continued use of multilateral AI summits indicates a recognition that while competition with China is paramount, international cooperation and standard-setting remain necessary for establishing workable global guidelines.

National security and military AI integration: The US government has significantly expanded its military AI capabilities through various initiatives, with the Department of Defense's Chief Digital and AI Office leading this transformation. Establishing programs like Unit X demonstrates a concrete commitment to integrating AI technologies into defense operations. This military modernization effort is closely tied to strategic competition with China, which has emerged as a central driver of US policy decisions in the AI space. The emphasis on military applications reflects a broader understanding that AI superiority is crucial for maintaining strategic advantages in modern warfare and defense capabilities.

Talent and immigration policy: Recognizing human capital as a critical component of American AI leadership has sparked renewed focus on immigration reform, particularly regarding technical talent in the United States. Policy discussions will increasingly center on creating pathways to retain American college graduates while attracting highly skilled professionals in the AI and technology sectors. This emphasis on talent acquisition and retention acknowledges that maintaining technological leadership requires investment in research and development and access to global expertise.

In the states…

State-level regulatory momentum: Without comprehensive federal legislation, states will increasingly take the initiative to develop their own AI regulatory frameworks. This growing patchwork of state-level regulations represents a significant shift in how AI governance is evolving in the United States. The trend suggests that states are unwilling to wait for federal action. They are moving forward with their AI oversight and regulation approaches, creating a dynamic and rapidly evolving regulatory landscape. States are creating rules, establishing new oversight bodies, defining penalties for non-compliance, and developing frameworks for monitoring and enforcing AI-related regulations. This includes creating new institutional capabilities and expertise within state governments to oversee AI deployment and use effectively.

State-level consumer protection focus: A central theme emerging across state initiatives is emphasizing consumer protection measures, which have long been the remit of states under America’s federal system. This focus reflects growing public concern about AI's impact on individual privacy, rights, data protection, and interests. States are particularly attentive to establishing guardrails that protect consumers from potential AI-related harms while ensuring transparency in how AI systems interact with and affect their citizens.

State-level anti-discrimination and fairness standards: A significant component of state-level AI legislation will focus on preventing discrimination and ensuring fairness in AI systems. This theme emerges from the broader consumer protection emphasis but deserves specific attention as states seek to develop detailed requirements for AI fairness testing, bias detection, and mitigation strategies. 

Pro-tip: Make sure you have a professional with expertise in geopolitical communications on your team. Such a pro will help you navigate the challenges of geopolitics on your business objectives and help you confidently speak about this environment.

Caracal is here to help.

Enjoy the ride + plan accordingly.

-Marc

Key findings from the Navigator Election 2024 media environment survey

In early December 2024, the Global Strategy Group released the results of an online survey of 5,000 registered voters to understand better the election media environment for the US federal election on November 5, 2024.

Navigator is a project led by pollsters from Global Strategy Group and GBAO along with an advisory committee, including Andrea Purse, progressive strategist; Arkadi Gerney, The Hub Project; Joel Payne, The Hub Project; Christina Reynolds, EMILY’s List; Delvone Michael, Working Families; Felicia Wong, Roosevelt Institute; Mike Podhorzer, AFL-CIO; Jesse Ferguson, progressive strategist; Navin Nayak, Center for American Progress Action Fund; Stephanie Valencia, EquisLabs; and Melanie Newman, Planned Parenthood Action Fund.

Key findings

Analysis of post-election voter data reveals significant shifts in media consumption patterns, with implications for future audience engagement strategies. These shifts include a transition toward streaming platforms and social media, particularly among swing voters.

Media consumption patterns

Traditional cable news decline: The cable news landscape shows declining overall engagement, with limited regular viewership across the major networks - Fox News captures 36% of viewers, CNN reaches 31%, and MSNBC trails at 25%. 

While most demographic segments consume little cable news, Trump base voters are an exception. They maintain strong Fox News engagement, with 53% of Trump base voters being regular viewers.

The broader trend shows diminishing cable news influence, with only 54% of total voters reporting regular viewership of any cable news network.

Streaming dominance: Television consumption has shifted toward digital platforms, with 55% of voters now primarily accessing content through streaming services or a hybrid combination of streaming and traditional cable. 

This trend is particularly pronounced among swing voters, who show the strongest preference for streaming platforms at 61%, compared to only 42% who maintain cable subscriptions. 

The movement away from traditional media consumption is evident across all demographic segments. Cable and satellite-only viewership has consistently declined, indicating a fundamental transformation in how Americans consume video content.

Social media impact: Social media engagement shows Facebook maintaining its dominant position, with 78% of users reporting daily usage, a trend that's even more pronounced among swing voters where the platform reaches 80% daily active users. 

The social media hierarchy among swing voters follows a clear pattern. YouTube is second with 75% daily usage, followed closely by TikTok with 73% and Snapchat with 71%. 

Notably, alternative media sources, combining social media platforms and podcasts, achieved significant penetration among swing voters, reaching 52% of this crucial demographic. This trend highlights the growing importance of non-traditional media channels in reaching key voter segments.

Communications implications

This media strategy analysis reveals fundamental shifts in audience engagement patterns. Platform prioritization is emerging as a critical factor for effective reach. Streaming platforms have become essential for broad audience coverage, while social media channels are crucial for engaging swing voters. 

While maintaining relevance among specific demographic segments, traditional cable television shows signs of declining effectiveness across most audience categories, suggesting the need for a diversified platform approach. 

This evolving landscape requires organizations to adapt their media strategies to prioritize digital-first platforms while maintaining targeted traditional media presence where demographically appropriate.

Content strategy to reach target audiences:  This media survey reveals a complex media landscape requiring a high-low, holistic, and multi-platform approach to achieve comprehensive audience reach.

Frequent voters predominantly favor traditional broadcast and cable news. At the same time, swing voters show stronger engagement with social media and streaming services, and new voters demonstrate an overwhelming preference for social media platforms. 

More specifically, Harris base voters heavily consume broadcast news (50%) and CNN (38%), while Trump base voters concentrate on Fox News (51%) and show remarkably high Facebook engagement (81%). 

Swing voters split their attention between social media (45%) and streaming services (61%). 

The platform-partisan divide is notable. Traditional broadcast news showed the strongest Harris support (+17 points), while digital platforms, particularly podcasts and social media, demonstrated more substantial Trump support. 

Streaming services emerged as the most politically balanced medium, suggesting they offer the most diverse audience reach. This segmentation underscores the importance of tailoring media strategies to specific audience preferences while maintaining presence across multiple platforms for maximum effectiveness.

Recommendations

Caracal's strategic recommendations encompass immediate actions and long-term planning to address the evolving media landscape. 

Organizations should prioritize establishing and strengthening their streaming platform presence in the short term while developing comprehensive, integrated social media strategies spanning multiple platforms. 

Traditional cable presence should be maintained but strategically targeted to specific demographics where it remains effective. 

Looking toward the long term, organizations need to invest in building robust streaming content infrastructure to support growing digital demand while developing platform-specific content strategies that align with each channel's unique characteristics and audience expectations. 

Finally, maintaining operational flexibility and communications agility is crucial to rapidly adapting to the continuously evolving media landscape and changing voter information preferences.

You can access the Navigator survey presentation deck here

Pro-tip: Make sure you have a professional with expertise in geopolitical communications on your team. Such a pro will help you navigate the challenges of geopolitics on your business objectives and help you confidently speak about this environment.

Caracal is here to help.

Enjoy the ride + plan accordingly.

-Marc

Thoughts on logo and branding

I am frequently asked to help an organization or entrepreneur create or update a logo. Some gigs are paid, and many are for a free consultation.

Based on years of experience and repeated patterns, here are some quick thoughts:

1. A logo is important, but it isn't that important: Having a stellar product and world-class service is far more critical. I have worked with numerous executives who fret more over the shades of blue for their logo than how they deliver their service and ensure their products do what they say they will do. Frankly, tweaking colors and designing a logo is more fun and easier than building a global supply chain or executing superior customer service.

2. Think small and impactful: A logo is a tool for quickly providing a recognizable symbol of your organization—it's even more important as consumers are spending more and more time looking at small screens. Logos no longer enjoy the mass of a box or a bag—now, they need to make an impact that works for Instagram and Twitter. Think small and impactful—you are now competing for attention on a crowded smartphone screen.

3. The Eiffel Tower test: Remember, when the tower was unveiled in 1889, nobody liked it, and experts criticized it as a blight on the Paris sky. Now, years later, it is iconic, instantly recognized, and a symbol of a nation. So think long-term and don't listen to experts—your logo isn't for them.

4. Your name and the associated letters are mighty: Beyond a logo or brand stamp is your name. And your name is your name. You own it. Take advantage of it. Embrace it. Repeat it. Use it.

5. Keep it simple: You are not some avant-garde artist. Keep your logo simple and remember what matters = a stellar product and world-class service matter more and deserve more of your attention and energy.

Enjoy the ride + plan accordingly.

-Marc