Executive Media training

Caracal provides communications training sessions for senior executives working at the intersection of globalization, disruption, and politics.

Caracal specializes in preparing senior executives to excel in communications that advance economic diplomacy and global commerce objectives for companies, trade associations, or government agencies.

Communications training sessions with are ideal for:

  • Prepping for a television interview

  • Securing new presentation skills

  • Learning insights on testifying before Congress

  • Helping you to think like a journalist

  • Discovering new wordsmithing + compelling action words

  • Mastering high-low communications

With three packages to choose from, these communications training sessions provide the strategy and tactics needed to help you upgrade your communications skills in this fast-changing global business environment.

Session Formats + Focus:

Session One: Nailing the basics - tactics + mindset

Messaging techniques

Simplifying talking points – being concise and informative

Delivering your value-add and key message points

Pivoting or bridging away from unwanted or difficult questions

Handling an ambush phone call or unexpected question during an interview

Session Two: Going live

Video + television + radio + podcast training

On-camera and interview role-playing

Lighting and studio layouts

Broadcasting from home insights

Session Three: Media trends + tendencies

Ideas for working with and engaging top media outlets - New York Times, Wall Street Journal, Financial Times, CNBC, BBC

Overview of the tendencies of media outlets, anchors, reporters, and columnists

Taking advantage of inflection points

Thinking like a journalist

Formalizing the process -

Location:

Sessions can be conducted by phone, videotelephony, or on-site available for an extra fee and expenses.

Duration:

Each communications training session is at least 90 minutes. Packages provide for 1, 2, or 3 sessions.

Scheduling:

A communications training session can usually be scheduled and locked in on the calendar within 7 days, depending on the time of year.

Cost:

From $3,750 + expenses

Payment terms:

Prepaid and non-refundable.