Executive Media training
Caracal provides communications training sessions for senior executives working at the intersection of globalization, disruption, and politics.
Caracal specializes in preparing senior executives to excel in communications that advance economic diplomacy and global commerce objectives for companies, trade associations, or government agencies.
Communications training sessions with are ideal for:
Prepping for a television interview
Securing new presentation skills
Learning insights on testifying before Congress
Helping you to think like a journalist
Discovering new wordsmithing + compelling action words
Mastering high-low communications
With three packages to choose from, these communications training sessions provide the strategy and tactics needed to help you upgrade your communications skills in this fast-changing global business environment.
Session Formats + Focus:
Session One: Nailing the basics - tactics + mindset
Messaging techniques
Simplifying talking points – being concise and informative
Delivering your value-add and key message points
Pivoting or bridging away from unwanted or difficult questions
Handling an ambush phone call or unexpected question during an interview
Session Two: Going live
Video + television + radio + podcast training
On-camera and interview role-playing
Lighting and studio layouts
Broadcasting from home insights
Session Three: Media trends + tendencies
Ideas for working with and engaging top media outlets - New York Times, Wall Street Journal, Financial Times, CNBC, BBC
Overview of the tendencies of media outlets, anchors, reporters, and columnists
Taking advantage of inflection points
Thinking like a journalist
Formalizing the process -
Location:
Sessions can be conducted by phone, videotelephony, or on-site available for an extra fee and expenses.
Duration:
Each communications training session is at least 90 minutes. Packages provide for 1, 2, or 3 sessions.
Scheduling:
A communications training session can usually be scheduled and locked in on the calendar within 7 days, depending on the time of year.
Cost:
From $3,750 + expenses
Payment terms:
Prepaid and non-refundable.