You wouldn't send an astronaut into space without training, would you?

So why be an entrepreneur without any training?

According to NASA, it can take up to two years of training to become a fully qualified astronaut.

Candidates must learn the basics of the International Space Station, and they must also learn how to be part of a team by flying the NASA T-38 training jets.

Astronauts also take classes.

They must learn many things besides science.

They also learn about medical procedures.

They often have to give speeches, so they take public speaking classes.

To be prepared for any emergency, astronauts take survival training.

I will likely never visit space, but like an astronaut in training, an entrepreneur requires study, preparation, and skills for different high-low scenarios.

Absorbing insights and inspiration from different subject matter experts is immensely beneficial.

Below is a collection of the best pods, courses, and books helping me, inspiring me, and focusing me.

PODS

2Bobs: Conversations on the art of creative entrepreneurship with David C. Baker + Blair Enns - listen here.

The Bob Lefsetz Podcast: Exploring the music business and the world at large - listen here.

Design Matters with Debbie Millman: Exploring design and the broader world of creative culture - listen here.

COURSES

Bonfire with Soul | Duke Stump - more here.

How to build a great brand with very little money | David Hieatt - more here.

BOOKS

The Win Without Pitching Manifesto - Blair Enns

Pricing Creativity: A Guide to Profit Beyond the Billable Hour - Blair Enns

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth - David C. Baker

The E Myth - Michael E. Gerber

Brag Better: Master the Art of Fearless Self-Promotion - Meredith C. Fineman

Zero to One - Blake Masters + Peter Thiel

Mindset: The New Psychology of Success - Carol Dweck

Turning Pro: Tap Your Inner Power and Create Your Life's Work - Steven Pressfield

The War of Art -Steven Pressfield

Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It - Steven Pressfield

Do Purpose: Why Brands With a Purpose Do Better and Matter More. - David Hieatt

Grit: The Power of Passion and Perseverance - Angela Duckworth

Profit First - Mike Michalowicz

The Nature Fix: Why Nature Makes Us Happier, Healthier + More Creative - Florence Williams

Creative Thinking: A Field Guide to Building Your Strategic Core - Angus Fletcher

-Marc

PS: What pods, courses or books did I miss?

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