So why be an entrepreneur without any training?
According to NASA, it can take up to two years of training to become a fully qualified astronaut.
Candidates must learn the basics of the International Space Station, and they must also learn how to be part of a team by flying the NASA T-38 training jets.
Astronauts also take classes.
They must learn many things besides science.
They also learn about medical procedures.
They often have to give speeches, so they take public speaking classes.
To be prepared for any emergency, astronauts take survival training.
I will likely never visit space, but like an astronaut in training, an entrepreneur requires study, preparation, and skills for different high-low scenarios.
Absorbing insights and inspiration from different subject matter experts is immensely beneficial.
Below is a collection of the best pods, courses, and books helping me, inspiring me, and focusing me.
PODS
2Bobs: Conversations on the art of creative entrepreneurship with David C. Baker + Blair Enns - listen here.
The Bob Lefsetz Podcast: Exploring the music business and the world at large - listen here.
Design Matters with Debbie Millman: Exploring design and the broader world of creative culture - listen here.
COURSES
Bonfire with Soul | Duke Stump - more here.
How to build a great brand with very little money | David Hieatt - more here.
BOOKS
The Win Without Pitching Manifesto - Blair Enns
Pricing Creativity: A Guide to Profit Beyond the Billable Hour - Blair Enns
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth - David C. Baker
The E Myth - Michael E. Gerber
Brag Better: Master the Art of Fearless Self-Promotion - Meredith C. Fineman
Zero to One - Blake Masters + Peter Thiel
Mindset: The New Psychology of Success - Carol Dweck
Turning Pro: Tap Your Inner Power and Create Your Life's Work - Steven Pressfield
The War of Art -Steven Pressfield
Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It - Steven Pressfield
Do Purpose: Why Brands With a Purpose Do Better and Matter More. - David Hieatt
Grit: The Power of Passion and Perseverance - Angela Duckworth
Profit First - Mike Michalowicz
The Nature Fix: Why Nature Makes Us Happier, Healthier + More Creative - Florence Williams
Creative Thinking: A Field Guide to Building Your Strategic Core - Angus Fletcher
-Marc
PS: What pods, courses or books did I miss?
***
Need help with your comms?
Caracal is available for solo executive advisory sessions, leading a team workshop, or conducting a communications strategy audit.
Happy to help.
***
