This is great.

This is smart.

This is doable.

Communications that checks all three.

Behind the scenes videos are a communications superpower.

Behind the scenes videos changed the future of Formula 1 forever, thanks to Box To Box Films.

Behind the scenes videos welcome the start of the National Football League (NFL) season with Hard Knocks on HBO.

Behind the scenes videos feed the superfans and answer questions for the curious.

Behind the scenes videos get all the players of your team involved and share Easter eggs.

Equally, your communications team can deliver them consistently (think editorial calendar), providing a repeatable three-act script that smooths editing.

Good stuff happening here.

Check-out this behind the scenes video from Hiut Denim Co.

-Marc