What makes a good comms strategy?

I have absolutely no idea!

But Marc A. Ross does and he joins me, Christian Hunt, on the latest Human Risk pod to share some fascinating insights.

How, for example, should people who aren't good communicators get their message across?

In a wide-ranging discussion, we talk about:

+ Why communications matters in the 21st century;

+ What makes a good communicator & who does it well;

+ How recognising a leader's communication style helps shape how they can best transmit their message;

+ What differentiates political communication from company communications;

+ Why sometimes the best form of communication is to say nothing;

+ How social media has impacted comms;

+ Marc's podcast with longtime friend of this show Gerald Ashley.

It's an episode filled with wonderful anecdotes — we cover everything from Adidas to Zelensky — and sharp insights all engagingly shared by an expert who knows his stuff.

Listen here.