AI @ Noon | September 10

Google faces blockbuster antitrust case—again: WSJ reports a federal judge heard opening statements in a case alleging Google has an unlawful grip on the market for software used to buy and sell digital ads.

US argues Google created ad tech monopoly: NYT reports the tech giant went to court on Monday in a second antitrust trial, this one focused on its dominance in advertising technology software. The case could reshape its business.

Apple unveils an AI iPhone: WSJ reports the company, which has faced slumping sales in its signature product, released the iPhone 16, with an upgraded Siri, AI text editing and photo-recognition tools.

Apple launches iPhone 16 as it bets on AI future: FT reports the tech giant seeks to put new tools at centre of its flagship smartphone in effort to entice customers.

Apple unveils new iPhones with built-in artificial intelligence: NYT reports the company also showcased a new Apple Watch and AirPods that can reduce noise at concerts or near construction sites.

Apple looks to entice iPhone 16 shoppers with not-quite-ready AI: Bloomberg reports the company also debuts a new version of its lower-end AirPods.

iPhone 16 is all about Apple Intelligence. Previews show it can be kind of dumb. Testing a prerelease version of the software, I’ve found it sometimes helpful — and sometimes laugh-out-loud weird. Geoffrey A. Fowler

Nikkei: Apple unveils iPhone 16, but AI unavailable in Japanese, Chinese till 2025

AI exuberance masks broad weakness in tech sector, say investors: 
Many companies unconnected to artificial intelligence boom are yet to recover from post-pandemic downturn. FT

AI: too much information? Yuval Noah Harari and Parmy Olson on how the race for superintelligence may amplify the worst of human nature. FT

AI started as a dream to save humanity. Then, Big Tech took over. A new book, Supremacy, delves into the drama behind the technological revolution and how visionaries like Sam Altman and Demis Hassabis helped consolidate power among corporate giants. Parmy Olson

Enjoy the ride + plan accordingly.

-Marc