1. Respond to ten social media updates and thoughts daily - don't just scroll
2. Send a daily email news overview of curated information relevant to your network
3. Execute a twelve-month blog post scheme that involves owned and earned media
4. Post a best of social post weekly on your LinkedIn profile
5. Present a 90-second video weekly on your YouTube page commenting on the news of the week
6. Invite a reporter your admire to coffee - do this ten times
7. Speak at three conferences - think adjacent possible when it comes to venues and topics
8. Submit four opinion editorials engaging both national and regional news outlets
9. Get interviewed on a podcast - do this five times
10. Produce a white paper report on the top trends impacting your network
11. Collaborate to organize a monthly MeetUp with experts in your network
12. Host a book club - meet quarterly
13. Launch a webinar interview series involving former classmates and professor - use that alumni network you paid so much to be a part of
14. Give an award for the year's best book, idea, business, thought leader, professor, conference, etc.
15. Cold email five people daily that you admire - tell them you appreciate and use their work
16. Arrange a salon dinner with a local author on a topic relevant to your network
17. Use Anchor to post daily audio commentary and thought leadership tactics
18. Host a multi-day thought leadership retreat
19. Remember STOC = strategy + tactics + organization + consistency
-Marc A. Ross
Marc A. Ross is the founder of Caraca and specializes in thought leader communications and events for senior executives working at the intersection of globalization, disruption, and politics.
