Havas finds that consumers will reward brands who want to make the world a better place and who reflect their values. Consumers are using their buying power to make a stand!
There’s no question – brand activism will become a part of a brand’s strategy.
Top 10 Meaningful Brands of 2019:
1. Google
2. PayPal
3. Mercedes-Benz
4. WhatsApp
5. YouTube
6. Johnson & Johnson
7. Gillette
8. BMW
9. Microsoft
10. Danone
