For 2020, more and more content is being created, by an increasing number of contributors, and dissemination channels are proliferating.
Gartner research finds that 94% of respondents agree that competition for external stakeholder attention from other sources of information has increased in the past three years
Employing a sound strategy, using high-low tactics, having the right team and organization in place, delivering content consistently, and sharing your knowledge will be the difference to combating audience information overload.
