What CEOs should be thinking today: It's not the 20th Century

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Last century, there was a difference between war and peace.

Last century, there was a difference between domestic and international.

Last century, there was a difference between competition and protection.

Last century, there was a difference between unilateral and multilateral.

Last century, there was a difference between cyber-life and real-life.

Last century, there was a difference between online and offline.

This century, all of this is blurred.

This century, all of this is hybrid.

This century, all of this is ambiguity.

Ambiguity is equally a threat and an opportunity.

Your communications need to dispel ambiguity and use ambiguity equally.