1. That is not me = death, destruction, chaos, war, poverty
2. That could be me = aspiration, yearning, wish, fantasy, ambition
3. That is me = confirmation, agreement, like-minded, proof, corroboration
Some news outlets use equal parts of one, two, and three
Some news outlets use only one, two, or three.
All news outlets want more me.
-Marc | Founder @ Caracal
