Here are the winning dozen techniques for your product/service:
Education: Show your customers how to use your product/service
Experience: Make engagements with your product/service a happening, make it special
Entertainment: Make engagements with your product/service compelling, bring joy
Brandless: Think less logo and more magic
Efficient + Explicit: Make engagements with your product/service easy, reduce the friction
Niche: Be Porsche, not General Motors
Voice: Make engagements with your product/service audible, speak to text and speak to purchase is happening
Entrepreneurial: Make engagements with your product/service agile, be willing to add new offerings and drop underperforming ones
Ethos: Make engagements with your product/service have a clear worldview
Instagram: Make engagements with your product/service look pretty on a handheld device, people like selfies and people like showing off
Comms + Thought Leader: Share your insights and knowledge, be unwavering
Nostalgia: Make engagements with your product/service timeless
-Marc | Founder @ Caracal
