Often the winning communications to advance your ideas and secure business objectives are present; you haven't said it or revealed it.
This weekend I went back to reading Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator by George Lois.
Lois is one of the best-known creatives from the golden age of advertising - many speculate he was the real world, Don Draper.
One of the best insights was Lois' experience working with Tommy Hilfiger.
Lois says, "When people talk to you about their business, and you listen hard, there's a good chance they'll say something, and you go 'Son of a bitch, that's it!' Then when you show your idea to the guy, he doesn't even know he gave it to you."
Fast Company explored this case study in detail. It found then-unknown Tommy Hilfiger became famous in two days when Lois included his initials on a billboard in Manhattan's fashion district trumpeting four great American designers: Ralph Lauren, Calvin Klein, and Perry Ellis.
"Talking to Tommy, I asked about the clothes, which he wanted them to be very American, so I said, 'You want to be another Ralph Lauren or Calvin Klein?' He said, 'Sure, I want to be another one of those guys.' Bingo! That's my campaign."
Let's have a conversation and find the best campaign for you.
First, check out https://www.caracal.global/5-step-audit, and then if you are interested, contact me by phone = +1 (202) 596-5270 or drop me email = marc@caracal.global.
We will arrange a time to speak briefly about your situation and discuss whether this is a good fit for you.
-Marc
