DDB’s regional chief creative officer Damon Stapleton outlines his own unique laws of the advertising world.
1. Nobody cares about advertising.
2. If no-one notices your advertising, everything else is academic.
3. Faith is not just a song by George Michael.
4. Would you sit next to you at a dinner party?
5. You will never see a statue of a committee.
6. Ideas are like goldfish. Easy to kill.
7. Never put truffle oil in the microwave.
8. You can’t handle the truth.
9. Jargon. Latin for bullsh*t.
10. Focus on the picture, not the frame.
11. Have fun underwater.
