Adele Peters in Fast Company writes: When a plastic bottle ends up in a recycling plant, the label attached to it usually isn’t recycled. That’s why a new bottle from Evian was designed to eliminate the label entirely, with the brand name and other details carved into the bottle itself.
“The benefit of being label-free is that our new bottle is a circular packaging solution, meaning there is no waste and all plastic is kept in the economy,” says Shweta Harit, global brand vice president at Evian. The brand is aiming to become fully “circular,” with the goal that all of its bottles will be made from 100% recycled plastic, by 2025. Ultimately, it wants every bottle it makes to end up back in the recycling system in a closed loop.
