Communications strategy at the intersection of globalization, disruption, and politics.
Communications only.
COMMUNICATIONS DEEP DIVE FIVE
Why does Zoom exhaust you? Science has an answer: On video calls, looming heads, staring eyes, a silent audience, and that millisecond delay disrupt normal human communication.
Wall Street Journal
Prof. Scott Galloway wants to be “the most influential thought leader in the history of business”: The NYU Stern professor launches a TV show from his backyard: “People would not have accepted Chris Cuomo broadcasting from his bad basement. And now they’ll accept it.”
Wall Street Journal
Proper thought leadership mindset from the professor. Galloway employs the STOCK model to perfection.
Guide: Content marketing in times of uncertainty: How to adapt your strategy and navigate forward.
LinkedIn
Communications in the time of COVID: 7 lessons learned: Senior communications leaders in the manufacturing space share their response to a situation that has no playbook.
Industry Week
1. Employees first
2. Empower regional and local staff
3. Leadership in the spotlight
4. Increase and expand communications
5. Communications is a two-way street
6. Return-to-work planning focused on empathy
7. Rethink everything
Reuters Institute Digital News 2020 Report: This year's report reveals new insights about digital news consumption based on a YouGov survey of over 80,000 online news consumers in 40 markets including Kenya and the Philippines for the first time.
The report looks at the impact of coronavirus on news consumption and on the economic prospects for publishers. It looks at progress on new paid online business models, trust and misinformation, partisanship and populism, and the popularity of curated editorial products like podcasts and email newsletters.
Full report - here.
CARACAL INSIGHT
The future is loudspeakers or why there is no Apple equivalent: When the world is changing rapidly, it is easy to be left behind when you make the wrong strategic decision. Consider Moscow in 1917.
Full post - here.
COMMUNICATIONS DATA POINTS
In June, Zoom reported a 169% jump in revenue on new paying customers.
A recent study into online political content in the US found that TikTok videos with the hashtags #Trump2020 had attracted 1.1 billion views as of February 2020, and 3.4bn as of early June.
The Stitcher podcasting report: The number of podcasts published to Stitcher has grown more than 129,000% since 2010 with two-thirds of podcasts streamed rather than downloaded.
Hackers for hire targeted hundreds of institutions with 28,000 webpages: A hackers-for-hire group dubbed “Dark Basin” has targeted thousands of individuals and hundreds of institutions around the world, including advocacy groups, journalists, elected officials, lawyers, hedge funds, and companies, according to the Internet watchdog Citizen Lab. Researchers discovered almost 28,000 webpages created by hackers for personalized “spear-phishing” attacks designed to steal passwords, according to a report published on Tuesday by Citizen Lab, part of the University of Toronto’s Munk School.
Oscars move to April 25, 2021: The Oscars’ two-month delay will set off a domino effect, affecting film festivals, every other awards show, and big brand communications.
Global advertising faces a double-digit decline this year: The global advertising industry is expected to decline nearly 12% this year as the coronavirus pandemic batters businesses around the world.
+ The hardest-hit parts of the industry are expected to be television advertising, which has long been losing ground, and “out-of-home” (OOH) advertising such as billboards, as people stay indoors.
+ TV advertising is expected to decline 17.6% this year, while OOH will drop 25% when excluding political ads, GroupM said.
Gallup: Satisfaction with US direction lowest in four years
+ Satisfaction has dropped 25 points from a recent high in February
+ Republicans' 39% satisfaction down from 80% in February
+ Citations of race issues as the most important problem highest since 1968
TWEET
We've witnessed a halving of journalists since 2008, while the number of corporate communications execs has tripled. In sum, the ratio of bullshit/spin to watchdogs has increased sixfold.
@profgalloway
Scott Galloway is a Professor of Marketing at NYU Stern, Founder of L2 Inc, Red Envelope, and Prophet. He's also the bestselling author of “The Four” and "Algebra of Happiness" as well as the co-host Pivot Podcast.
Have a great weekend. See you next week.
Caracal is political communications for global business.
