By filling your head with stellar work, you open the mind to potential approaches to briefs and executions.
Perhaps the Art Institute of Chicago’s Van Gogh BnB inspires you to partner with another brand to help bring the product to life. Or REI’s #OptOutside leads you to consider focusing on brand values more than product values? Maybe the Swedish Tourist Association’s Swedish Number makes you contemplate using the current audience to convince the new one. Or simply looking at Old Spice’s Mom Song makes you wonder what would happen if you swapped the TV supers for a song.
This isn’t copying, it’s simply opening up your mind to starting points. Points that, when combined with your product’s benefits and your own creative brain, have the possibility of forming something entirely different.
All ideas derive from something. It’s what you do with them that counts.
