Wowsers.
Dating in 2020 is the ultimate paradox of choice.
Having many options to choose from is appealing to anyone who is searching for something, and even more so if you are trying to find something—or someone—special. Not surprisingly, online dating platforms are exceptionally popular.
One out of three adults in the US has used an online dating site or app, and more people are finding their partners online than through any of the ‘traditional’ pathways to love such as meeting people through friends or at work or school.
So, online dating clearly works. However, if it is so easy to find love on dating sites and apps, why are there more single people in the Western world today than ever before? And why do users of the dating platforms often report feelings of ‘Tinder fatigue’ and ‘dating burnout’?
