Browse Patagonia’s online shop, and you’ll find T-shirts condemning Big Oil, encouraging people to vote with planet Earth in mind, and declaring that when it comes to wilderness, Americans must “defend it or lose it.”
But the company is getting far more attention for a cheeky, hidden message that appears only on the tag of a limited-edition pair of shorts, in tiny print.
The message: “VOTE THE ASSHOLES OUT.”
The label, which went viral on Twitter, was only the latest Trump-era call to action from Patagonia. The company has responded to the federal government’s environmental rollbacks with increasingly vocal campaigns to protect the country’s public lands — and yes, it says the four-word message applies to the president, along with other politicians who refuse to act on climate change.
Read the full article from the Los Angeles Times - click here.
