Scott Galloway is the world's best-known marketing professor.
Full stop.
In fact, he might be the world's best-known professor.
Sure, you might recall a college professor that made a dent in your life, or maybe your MBA program had a top-flight professor.
But these professors are only known to you.
Galloway is known to the world.
Besides his unique insights and bold statements, the main reason Galloway is the world's best-known professor, one word, consistency.
He is consistently producing content and sharing content.
Consistently.
A consistent schedule (use an editorial calendar and specific days for specific content) helps his audience and his team.
Plus a consistent use of different platforms and tools (he is on LinkedIn, he pods, he emails, he writes books, and does he interviews).
I suspect Galloway's focus comes from being a college athlete (thinking in seasons) and working in an environment of classes and semesters (academia).
There is an ebb and flow of how humans process and create stories.
There is a high-low of how humans process and create stories.
There is a some short and some long of how humans process and create stories.
There is a some deep and some low of how humans process and create stories.
Galloway excels at understanding how humans process and create stories, probably better than anyone.
And when processing and creating stories is done consistently?
Boom.
World-known.
Galloway is an exceptional talent for sure, but being consistent can be executed by any willing and committed thought leader.
Are you a willing and committed thought leader?
If so, we would love to work with you.
-Marc
PS: If you don't know Scott Galloway, check out the pinned tweet on his Twitter account here. Professional.
