Good data here.
Plus relevant to anyone having C-suite conversations on the expectations from various stakeholders of their leaders and institutions to address civic and political issues.
According to this year's spring update to the Edelman Trust Barometer, mistrust is continuing to grow in a world still very much in the grips of the COVID-19 pandemic.
The decline of trust across all institutions persists, according to the online survey of more than 16,800 people in 14 markets around the world from April 30 to May 11. The index also referenced data from earlier Edelman surveys and, in some cases, made comparisons among subsets of data from the overall research.
Government trust surged 11 points to an all-time high of 65 percent, making it the most trusted institution for the first time in our 20 years of study.
Plus, people expect corporations and CEOs to continue addressing the most pressing social and political issues even after the pandemic is over.
Other highlights:
+ Businesses are now the most trusted institution in the world, a role they assumed mid-way through the pandemic once people realized governments were ill-equipped to develop and roll out vaccines alone.
+ Globally, the majority (60%) of people say their country will not be able to overcome its challenges without business' involvement.
+ Most people (77%) said their employer had become their most trusted institution, which has put much more pressure on CEOs to prioritize societal and political issues in addition to business outcomes.
+ Roughly 80% of employees, on average, expect their company to act on issues such as vaccine hesitancy, climate change, automation, misinformation, and racism.
You can access the updated analysis here.
