Next time you are asked to join a podcast, say yes.
Pew reports while terrestrial radio listenership declined in 2020, the audience for online audio has grown.
In fact, NPR's weekly podcast audience nearly doubled in the past two years, from about 7 million in 2018 to about 14 million in 2020, according to data provided by the broadcaster.
Today around three-in-ten Americans ages 12 and older (28%) now say they listened to podcasts in the past week, according to "The Infinite Dial" report by Edison Research and Triton Digital.
After years of almost perfectly steady listenership, terrestrial radio ( you know AM or FM on the radio dial) saw its overall audience – not just for news – decline in 2020.
Not surprisingly, the decrease coincided with a sharp reduction in automobile use during the COVID-19 pandemic - no one comments anymore.
In 2020, 83% of Americans ages 12 and older listened to terrestrial radio, down from 89% in 2019 and 92% in 2009, according to Nielsen Media Research data published by the Radio Advertising Bureau.
CEOs will need new skills to speak in this podcast expanding world.
For your next media training, make sure podcast training is on the agenda.
