So what is know-how?
Simple.
What expertise, knowledge, insights, humanity, behind the scenes are you sharing and providing to your network, customers, and market space?
Adam Grant posted this on Twitter recently:
Creating knowledge without sharing it is elitism.
Sharing knowledge without creating it is marketing.
Creating knowledge to share it is thought leadership.
That is a pretty good explanation of thought leadership and know-how.
So, what idea are you holding back?
Let the idea go.
Show your know-how.