Thought leadership is a fancy way of saying know-how

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So what is know-how?

Simple.

What expertise, knowledge, insights, humanity, behind the scenes are you sharing and providing to your network, customers, and market space?

Adam Grant posted this on Twitter recently:

Creating knowledge without sharing it is elitism.

Sharing knowledge without creating it is marketing.

Creating knowledge to share it is thought leadership.

That is a pretty good explanation of thought leadership and know-how.

So, what idea are you holding back?

Let the idea go.

Show your know-how.