1,000 songs in your pocket.

No mention of the engineering.

No mention of the unprecedented memory.

No mention of the fashionable design.

No mention of the price.

Just these seven words.

"iPod. One thousand songs in your pocket."

These seven words were how Apple introduced this new device.

A device that would change music, entertainment, and computers forever.

A device up until that point no consumer knew they wanted or even needed.

A device that held the equivalent of 100 CDs in your pocket.

A device that would change our relationship with music and our relationship with entertainment forever.

A device that would change our relationship with hardware and our relationship with companies forever.

The future is psychology and not technology.

The future is experience and not evidence.

Consumers want demeanor, not data.

-Marc

Watch the first iPod commercial:

Watch Steve Jobs introduce the iPod at the Apple Music Event in 2001: