I read news to spot trends and tendencies.
Trends and tendencies that a producer at 60 Minutes will care about.
Trends and tendencies that will give a CEO heartburn.
Trends and tendencies that will result in a hearing on Capitol Hill.
Trends and tendencies that will drive a VC to make a big bet investment.
Trends and tendencies that will shape geopolitics for a generation.
Trends and tendencies that will influence commerce and culture.
For these trends and tendencies, I look for three spottings.
One spotting is interesting.
Two spottings means something is happening here.
Three spottings means we have liftoff.
-Marc