How do you read the news?

I read news to spot trends and tendencies.

Trends and tendencies that a producer at 60 Minutes will care about.

Trends and tendencies that will give a CEO heartburn.

Trends and tendencies that will result in a hearing on Capitol Hill.

Trends and tendencies that will drive a VC to make a big bet investment.

Trends and tendencies that will shape geopolitics for a generation.

Trends and tendencies that will influence commerce and culture.

For these trends and tendencies, I look for three spottings.

One spotting is interesting.

Two spottings means something is happening here.

Three spottings means we have liftoff.

-Marc