The sober reality for global business and international commerce, western governments in unprecedented fashion have drafted you into new hybrid warfare with speed and no clear offramp.
If Russia were to declare an end to the war having taken control of a large chunk of Ukraine, western governments would face difficult decisions about which sanctions to maintain and for how long. And then, how does business as well as cultural and sporting organizations take their cues from the signals sent by western governments or move independently?
And then, how do you communicate your decision to keep sanctions or drop sanctions to your stakeholders as well as other governments, NGOs, and diplomatic corps?
I am hard-pressed to believe that just two weeks ago executives at CCM Hockey had a strategic communications plan in place on how to deal with Alex Ovechkin should Putin invade Ukraine.
Same with IKEA.
Sure you can close your stores in Russia - a decision, by the way, made days into the invasion suggesting social pressure and not a standard operating procedure - but what environment will be necessary to reopen?
It is the early days of this crisis.
Day ten of what business should expect to be a ten-month struggle, if not a ten-year struggle.
Business has already displayed unprecedented action and embraced being a force for good with their words and actions.
But what are your next steps?
What is your STOCK?
Strategy?
Tactics?
Organization?
Consistency?
Know-how?
Realtime communications lesson:
You may not be interested in globalization, but globalization is interested in you.
-- Marc
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Need help with your comms?
Working at the intersection of globalization, disruption, and politics, Caracal is available for solo executive advisory sessions, leading a team workshop, conducting a communications strategy audit, or speaking on executing high-low communications (HLC).
Let's get to work.
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