According to a study conducted by public relations firm Weber Shandwick, 76 percent of global executives believe it is a good idea for CEOs to participate on social media networks.
Of the global executives working for CEOs who use social media, 67 percent believe that it is a good use of their CEO’s time.
When considering the benefits of a CEO who participates in social media, the survey found:
+ Shows the company is innovative (76 percent)
+ Gives company a human face or personality (75 percent)
+ Good way for the CEO to communicate with employees (75 percent)
+ Helps the CEO build good relationships with news media (75 percent)
+ Gives more employees a chance to communicate directly with the CEO (73 percent)
With the help of KRC Research, Weber Shandwick surveyed 630 professionals ranging from manager level to C-suite employees, excluding CEOs, asking executives their thoughts about CEO social media engagement.
Survey participants were employed by companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America, and Asia Pacific.
By the way, the study was conducted in 2013.
Do you think these numbers would appear today?
-Marc
PS: You can access the study here: The Social CEO: Executives Tell All
