Caracal Founder + Chief Communications Strategist speaks with Ewan Larkin + PRWeek on how comms pros must define their agreements with foreign-owned clients as geopolitics + sports increasingly intertwine.
Vendors must recognize geopolitics' increasing place in sports and devote resources to monitoring relevant factors, says Marc Ross, chief communications strategist at geopolitical business comms firm Caracal.
“Sports is now becoming another battlefield for geopolitics, communications, and human rights. It’s no longer just about putting the ball in the back of the net, there are new stakeholders involved,” he adds.
“Does any sports team or league that has foreign investors need to register?” Ross asks, referencing teams with foreign ownership such as the NBA’s Brooklyn Nets or English soccer team Manchester City. “As a communicator or a big PR firm, do I take these clients? There’s no guidance. It’s kind of the Wild West.”
