Three steps, with a possible fourth step.
Ask "TAD" what questions:
Therefore what?
Achieve what?
Demand what?
Ask "WWWW" questions to sort out your audience(s):
Who?
What?
Where?
When?
Execute the E-STOCK Framework™:
Event: What is the event, and what is the context of the communications effort?
Strategy: What are you setting out to win/achieve?
Tactics: What tools will you use to win/achieve?
Organization: Who and what do you need to win/achieve?
Consistency: What is the editorial calendar and cadence?
Know-how: What unique knowledge and insights will you share?
That's it.
Happy communications.
Need more help?
Next up.
ITK Summer School session: Communications: How the Media, Journalists, Bloggers, and Social Media Cover Globalization.
Next Tuesday - July 25, 2023, @ 9:00 am (NYC).
Online live or on-demand.
45 minutes.
Class is in session.
