Three steps, with a possible fourth step.
Ask "TAD What" questions:
Therefore what?
Achieve what?
Demand what?
Ask "WWWW" questions to sort out your audience(s):
Who?
What?
Where?
When?
Execute the E-STOCK Framework™:
Event: What is the event, and what is the context of the communications effort?
Strategy: What are you setting out to win/achieve?
Tactics: What tools will you use to win/achieve?
Organization: Who and what do you need to win/achieve?
Consistency: What is the editorial calendar and cadence?
Know-how: What unique knowledge and insights will you share?
That's it.
Happy communications.
Need more help?
I am a geostrategist and geopolitical business communications advisor.
I founded Caracal, believing that geopolitics is disrupting every industry and sector and that comms pros need actionable insights and ideas to navigate today's interconnected business environment.
Clients rely on Caracal for help navigating today's interconnected business environment with intelligence, strategy, engagement, and education.
Happy to have a chat if it makes sense.
Enjoy the ride + plan accordingly.
-Marc
